The law boutique with a clear focus on food law, consumer goods regulations and advertising law.

Say legal is the law boutique specialising in food law, consumer goods and advertising law. Say legal was founded by Sarah Arayess.

Say legal has two pillars: Say legal studio and Say legal academy.

Say legal studio supports companies active in the specific and dynamic (non-) food industry, from start-up to multinational and everything in between. Clients appreciate the practical and no-nonsense approach of Say legal studio. The result: sharp advice in crystal clear language.

Say legal academy offers ‘knowledge transfer’ for all focus areas of Say legal, from in-house workshops to education and articles. Please visit the ‘Academy’ page for more information about Say legal academy.

Sarah Arayess

“Sarah Arayess is an excellent and very engaged lawyer in the food area. She is very responsive and pursues a practical approach in dealing with a matter.” - Legal 500 EMEA, the Netherlands - Industry Focus Food: Tier 1

Say legal studio is the law practice of Sarah Arayess. Before starting Say legal, Sarah worked for a niche law firm with a focus on intellectual property law, advertising law and health, beauty & food law. Sarah Arayess is admitted to The Netherlands Bar as an attorney since 2014.

While closely monitoring commercial interests, Sarah thinks along with companies in a practical way. In addition, she is regularly instructed by other law firms to assist in cases that require her expertise. Even with the complex (EU) regulations that are applicable to food law, her advice remains comprehensible and practical. Always brought to you in clear language, so you can take the next step well-prepared.

Say legal studio does not only assist in solving issues such as disputes with regulators (such as the Dutch Food and Consumer Product Safety Authority) or competitors, but it may also be useful to instruct Say legal proactively, for example in the product development phase or for the design of advertising campaigns. For many departments within companies, from marketing to regulatory affairs, Say legal studio is ‘just a phone call away’. 

Sarah Arayess LLM MSc has registered the following principal legal practice area in the Netherlands Bar’s register of legal practice areas (rechtsgebiedenregister): Intellectual property law. Based on this registration, she is required to obtain ten training credits per calendar year in each registered principal legal practice area in accordance with the standards set by the Netherlands Bar.

Sarah Arayess food lawyer Netherlands

Sarah Arayess

Say legal studio
Advocaat and founder

Say legal academy
Lecturer and founder



BBMM (Benelux Professional Education for Trademark and Design Attorneys)
Lecturer (since 2015)

HAN (University of Applied Sciences Arnhem en Nijmegen)
Guest lecturer (since 2018)

Rutgers University New Jersey
Guest lecturer EU Food Law (since 2018)


EFLA (European Food Law Association)
Member of the Council

EFFL (Journal for European Food and Feed law review)
Country Correspondent for The Netherlands

Food & Drinks Network by EFLA (European Food Law Association)

NVLR (Netherlands Association for Food Law)

VvRr (Association for Advertising Law)


2021 Legal 500
EMEA Industry Focus Food: (Sarah Arayess – Next Generation Partner, Say legal Tier 2)

2020 Legal 500
EMEA Industry Focus Food (Sarah Arayess – Next Generation Partner)

2019 Legal 500
EMEA Industry Focus Food (Sarah Arayess – Next Generation Lawyer)

2018 Legal 500
EMEA Industry Focus Food

2017 Wim Mak BMM Award
Article: “Claim culture: about foodstuffs and trademarks”, BMM Bulletin 2017/2

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