The law boutique with a clear focus on food law, consumer goods regulations and advertising law.

Say legal is the law boutique specialising in food law, advertising law and the rules and regulations for consumer goods. Say legal was founded by Sarah Arayess. Say legal has two pillars: Say legal studio and Say legal academy.

Say legal studio

Say legal studio is the practice of attorney-at-law (advocaat) Sarah Arayess dedicated to food law, advertising law and consumer goods rules. Say legal has a full focus on these areas of law and Sarah Arayess is the long-time go-to food and advertising law attorney for many companies (from scale-up to multinational). 

Say legal enjoys collaborating: with you and your team, but also with other lawyers or experts. Thanks to its extensive network of (international) food law experts, Say legal knows how to involve the right experts for the case where necessary. Consider, for example, the coordination of a label check for 10+ countries or a discussion with a customer in another country. Say legal has furthermore extensive experience in collaborating with legal experts in other areas of law, for example in cases that require expertise from a different viewpoint, such as intellectual property law, commercial contracts or civil law.

Say legal academy

Say legal academy offers ‘knowledge transfer’ for all focus areas of Say legal, from in-house workshops to education and articles. Please visit the ‘Academy’ page for more information about Say legal academy.

Sarah Arayess

“Sarah Arayess is an excellent and very engaged lawyer in the food area. She is very responsive and pursues a practical approach in dealing with a matter.” - Legal 500 EMEA, the Netherlands - Industry Focus Food

Say legal studio is the law practice of Sarah Arayess. Before starting Say legal, Sarah worked for a niche law firm with a focus on intellectual property law, advertising law and health, beauty & food law. Sarah Arayess is admitted to The Netherlands Bar as an attorney since 2014.

While closely monitoring commercial interests, Sarah thinks along with companies in a practical way. In addition, she is regularly instructed by other law firms to assist in cases that require her expertise. Even with the complex (EU) regulations that are applicable to food law, her advice remains comprehensible and practical. Always brought to you in clear language, so you can take the next step well-prepared.

Sarah Arayess LLM MSc has registered the following principal legal practice area in the Netherlands Bar’s register of legal practice areas (rechtsgebiedenregister): Intellectual property law. Based on this registration, she is required to obtain ten training credits per calendar year in each registered principal legal practice area in accordance with the standards set by the Netherlands Bar.

Sarah Arayess food lawyer Netherlands

Board Memberships


NVLR (Netherlands Association for Food Law)
Board Member (Secretary)

EFLA (European Food Law Association)
Member of the Board of Directors

 

Teaching


BBMM (Benelux Professional Education for Trademark and Design Attorneys)
Lecturer (since 2015)

HAN (University of Applied Sciences Arnhem en Nijmegen)
Guest lecturer (since 2018)

Rutgers University New Jersey
Guest lecturer EU Food Law (2018-2021)

Memberships


EFFL (Journal for European Food and Feed law review)
Country Correspondent for The Netherlands

Dutch Journal for Food Law (Nederlands Tijdschrift voor Levensmiddelenrecht, Tvl)
Editorial member

VvRr (Association for Advertising Law)
Member

Recognition


2025 Legal 500
EMEA Industry Focus Food (Sarah Arayess: Next Generation Partner; Say legal Tier 2)

2024 Legal 500
EMEA Industry Focus Food (Sarah Arayess: Next Generation Partner; Say legal Tier 2)

2023 Legal 500
EMEA Industry Focus Food (Sarah Arayess: Next Generation Partner; Say legal Tier 2)

2022 Legal 500
EMEA Industry Focus Food (Sarah Arayess: Next Generation Partner; Say legal Tier 2)

2021 Legal 500
EMEA Industry Focus Food (Sarah Arayess: Next Generation Partner; Say legal Tier 2)

2020 Legal 500
EMEA Industry Focus Food (Sarah Arayess: Next Generation Partner)

2019 Legal 500
EMEA Industry Focus Food (Sarah Arayess: Next Generation Lawyer)

2018 Legal 500
EMEA Industry Focus Food

2017 Wim Mak BMM Award
Article: “Claim culture: about foodstuffs and trademarks”, BMM Bulletin 2017/2

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