Say legal

The law boutique for food law, product law and advertising law


Product design


(Online) marketing and advertising

Cooperation and distribution



Netherlands Food and Consumer Product Safety Authority (NVWA)

Competitors, consumers, consumer organizations

Court, Court of Appeal

Advertising Code Committee, Board of Appeal, Keuringsraad KOAG/KAG


Postgraduate education


Courses, workshops, masterclasses

In-house training


Normal food

Fortified food

Food supplements

Food for specific groups

Novel food

Health products



Pet food

Medical devices

Other consumer goods


General and specific advertising (codes)

Misleading advertising

Social media and influencer marketing

Comparative advertising

Contests and promotional games

  • ‘Say legal is an extremely professional law firm with great expertise in food law. Sarah Arayess is responsive, reliable and client-focused.’

    Legal 500 EMEA 2024
  • ‘Sarah Arayess’ professionalism is unquestionable. Whether it comes to handling urgent and complex matters, or helping a client with its day-to-day food law issues, Sarah is there.’

    Legal 500 EMEA 2024
  • ‘Say legal has remained our go-to external counsel in the Netherlands for all food law matters.’

    Legal 500 EMEA 2024
  • ‘Sarah is our long-standing, go to advisor in the Netherlands – We have depended on Sarah at key points in the last few years, and she has always delivered where needed.’

    ‘Arayess’ standing in the industry is evident in her industry appointments, with board roles on both the European Food Law Association and the Dutch Law Association.’

    Legal 500 EMEA 2023
    Industry Focus Food
  • ‘Sarah is very committed to food law and does an excellent job.’

    ‘Whilst Say has a small team they are constantly dependable and efficient – They are also not afraid to work collaboratively with other advisors where it would be to the benefit of the client.’

    Legal 500 EMEA 2023
    Industry Focus Food
  • ‘Food and advertising law expert Sarah Arayess is at the centre of the practice, advising clients, who work in the niche segment of sustainable food productions, and top-tier firms in other European jurisdictions on Dutch food laws.’

    Legal 500 EMEA 2023
    Industry Focus Food
  • ‘Say legal is a boutique law firm, headed by Sarah Arayess, a passionate food lawyer – very reactive and professional’

    ‘Sarah is a joy to work with. She is efficient, personable and extremely knowledgeable. She has never missed a deadline and communicates clearly. I always know I’m in safe hands.’

    Legal 500 EMEA 2022
    Industry Focus Food
  • ‘Say legal is our number 1 trusted advisor when it comes to food law matters’

    Legal 500 EMEA 2022
    Industry Focus Food
  • ‘Sarah Arayess combines deep knowledge and understanding of food law with a contagious positive energy and problem-solving skills’.

    ‘Sarah Arayess is technically sharp and explains complex legal issues clearly and efficiently’.

    Legal 500 EMEA 2021
    Industry Focus Food
  • ‘Sarah Arayess is a very lively and positive person and does not shy away from a challenge’. 

    ‘Sarah Arayess has excellent expertise, especially when it comes to food marketing in The Netherlands’. 

    Legal 500 EMEA 2021
    Industry Focus Food
  • ‘I use this expert firm when clients need cross-jurisdiction advice for The Netherlands’.

    ‘After your first meeting with Sarah Arayess you know she is a food lawyer that helps you get where you need to go’.

    Legal 500 EMEA 2021
    Industry Focus Food
  • ‘Sarah Arayess has a lot of valuable international contacts’.

    ‘The point of view of Say Legal was crystal clear and very practical’.

    Legal 500 EMEA 2021
    Industry Focus Food
  • “Next generation partner”

    “Sarah Arayess is an excellent and very engaged lawyer in the food area. She is very responsive and pursues a practical approach in dealing with a matter.”

    Legal 500 EMEA 2020
    Industry Focus Food
  • “Next generation partner”

    Legal 500 EMEA 2019
    Industry Focus Food
  • “motivated, efficient”

    Legal 500 EMEA 2018
    Industry Focus Food
  • “…uitmuntend geschreven [artikel] over een onderwerp dat daardoor toegankelijk werd gemaakt voor de praktijk van de gemachtigden maar ook voor advocaten en bedrijfsjuristen.”

    Juryrapport BMM Wim Mak Award (2017)
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