Say legal

The law boutique for food law, product law and advertising law


Product design


(Online) marketing and advertising

Cooperation and distribution



Netherlands Food and Consumer Product Safety Authority (NVWA)

Competitors, consumers, consumer organizations

Court, Court of Appeal

Advertising Code Committee, Board of Appeal, Keuringsraad KOAG/KAG


Postgraduate education


Courses, workshops, masterclasses

In-house training


Normal food

Fortified food

Food supplements

Food for specific groups

Novel food

Health products



Pet food

Medical devices

Other consumer goods


General and specific advertising (codes)

Misleading advertising

Social media and influencer marketing

Comparative advertising

Contests and promotional games

  • “Next generation partner”

    Legal 500 EMEA 2019
    Industry Focus Food
  • “motivated, efficient”

    Legal 500 EMEA 2018
    Industry Focus Food
  • “…uitmuntend geschreven [artikel] over een onderwerp dat daardoor toegankelijk werd gemaakt voor de praktijk van de gemachtigden maar ook voor advocaten en bedrijfsjuristen.”

    Juryrapport BMM Wim Mak Award (2017)
  • “Next generation partner”

    Legal 500 EMEA 2020
    Industry Focus Food
  • “Sarah Arayess is an excellent and very engaged lawyer in the food area. She is very responsive and pursues a practical approach in dealing with a matter.”

    Legal 500 EMEA 2020
    Industry Focus Food
  • ‘Sarah Arayess combines deep knowledge and understanding of food law with a contagious positive energy and problem-solving skills’.

    ‘Sarah Arayess is technically sharp and explains complex legal issues clearly and efficiently’.

    Legal 500 EMEA 2021
    Industry Focus Food
  • ‘Sarah Arayess is a very lively and positive person and does not shy away from a challenge’. 

    ‘Sarah Arayess has excellent expertise, especially when it comes to food marketing in The Netherlands’. 

    Legal 500 EMEA 2021
    Industry Focus Food
  • ‘I use this expert firm when clients need cross-jurisdiction advice for The Netherlands’.

    ‘After your first meeting with Sarah Arayess you know she is a food lawyer that helps you get where you need to go’.

    Legal 500 EMEA 2021
    Industry Focus Food
  • ‘Sarah Arayess has a lot of valuable international contacts’.

    ‘The point of view of Say Legal was crystal clear and very practical’.

    Legal 500 EMEA 2021
    Industry Focus Food
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